Privacy Policy

Effective Date: 01 August 2025

Ersa Medical UK Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our website www.ersamedical.co.uk, in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We may collect the following personal data:

Full Name (required via enquiry form)
Email Address (required)
Phone Number (optional)
Technical data such as IP address, browser type, pages visited (via cookies and analytics)

2. How We Collect Data

We collect data through:

Forms you complete on our website (e.g. enquiry form)
Cookies and tracking tools such as Google Analytics

3. Why We Collect Data

We use your information to:

Respond to your enquiries
Provide customer support and service updates
Improve website functionality and performance
Comply with legal obligations

4. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help us enhance your experience and analyse website performance.

How We Use Cookies

We use cookies for:

Website traffic analysis (via Google Analytics)
Basic website functionality (via Wix platform)

You can control or delete cookies through your browser settings. For more detailed information, visit www.allaboutcookies.org.

Cookie Consent

When you first visit our site, a banner will inform you of our cookie use. By continuing to browse, you consent to the use of cookies. You can opt out anytime by adjusting your browser settings.

5. Sharing Your Data

We do not sell your personal information. However, we may share your data with:

Google Analytics (anonymous usage data)
Wix.com – our hosting platform, which stores and processes data securely

Wix data centers are located in the EU, USA, and Israel, all offering adequate legal protection under UK GDPR.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy. Typically:

Enquiry form data is kept for up to 12 months
Analytics data is retained per Google Analytics' default (usually 14 months)

We regularly review stored data and securely delete anything no longer required.

7. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict processing
Withdraw consent (where applicable)

To make a request, please contact us via our enquiry form.

8. Data Security

We rely on Wix.com for secure hosting. Their infrastructure includes:

SSL encryption
Firewalls and intrusion prevention
Regular security updates

These help protect your data from unauthorized access or disclosure.

9. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date clearly marked.

11. Contact Us

For any privacy-related questions or requests, please use the contact form on our website. This allows us to securely respond to your inquiry without exposing our email address publicly.